Speakers
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KEYNOTE
Museum and Tourism:
Opportunities for
Sustainable Convergence
MARIE VENUS Q. TAN
Chief Operating Officer (COO)
Tourism Promotions Board (TPB)
COO Tan has served in various capacities in the Department of Tourism, including her designation as a Tourism Attaché for the Western, Central and Eastern Europe for 15 years and as the Director of the Department of Tourism in the Cordillera Administrative Region (DOT-CAR) for 3 years.
In her capacity as Regional Director for DOT-CAR, she spearheaded several urban rehabilitation tourism initiatives, including her brainchild campaign, Rev Up, Revive, Revisit, Revitalize (REV-BLOOM), Project Stobosa Hillside Artwork, Project PURAW White Roof Painting, and the Village Innovation Community Enhancement Projects in Banaue and was instrumental in the designation of Baguio City as a UNESCO Creative City, among others.
COO Tan is a current founding Chair of the non-governmental organization Inspirational Women of the Cordilleras (IWOC); Chairperson of the United Nations Mountain Partnership’s Asia Pacific Government Cluster; and one of the instrumental persons in the designation of Baguio City as the first city in the Philippines entered in the exclusive UNESCO Creative Cities Network in 2017.
PAOLO MERCADO
Founder and President
Creative Economy Council
of the Philippines (CECP)
Mercado is the SVP of Communication, Marketing and Innovation at Nestle Philippines since March 2015. He is responsible for Advertising, Media, Digital Marketing, Consumer Insight & Market Intelligence, Consumer Engagement Services, Corporate Communication, Marketing Competency Development, Innovation and the company’s Nutrition Health & Wellness Corporate programs.
He also served as the SVP Head of Marketing & Consumer Communications for Nestlé Greater China region, helping establish Nestlé as one of China’s leading companies in digital and social media marketing. He was the Global Communication Manager for the Nestle Dairy Strategic Business Unit based in the Global Headquarters in Vevey, Switzerland where he supported markets in Asia (China, Philippines, Indonesia, Thailand, Malaysia, India, etc.), the Middle East, USA, Mexico & Brazil.
Prior to joining Nestlé in 2008, he spent more than 10 years with the Publicis Group where he spent four years in the Publicis Head office in Paris, as deputy Worldwide Account Director for Nestlé. Mercado is the first Filipino graduate of the Berlin School of Creative Leadership executive MBA program.
MALAYA DEL ROSARIO
Head, Arts and Creative Industries
British Council, Philippines
Del Rosario is a senior programme manager specializing in art management and cultural strategy development. She has over 10 years' worth of experience in exhibition and project management in Asia and Europe. She currently heads British Council's Arts and Creative Industries work in the Philippines and leads on a five-year strategy to support the country's cultural and creative industries. She has worked and written publications on cross-cultural art projects and culture-led urban development in Europe and Asia. She has initiated and designed partnerships with several private and public institutions in the areas of research, capacity and network building, and policy development. She has an MBA in Arts and Cultural Management, specializing in Art Market and Exhibition Management, from the Institut d'études supérieures des arts (IESA) and Paris School of Business, France. In 2018 she was selected to represent the Philippines in UNESCO’s expert training on the 2005 Convention on the Protection of the Diversity of Cultural Expressions. She is part of British Council Philippines’ senior leadership team and strongly advocates for Equality, Diversity, and Inclusion through her role as country lead.
PLENARY SESSION 2:
Approaches to Museum Research
ANALYN SALVADOR-AMORES, D.PHIL.
Project Leader of Cordillera Textiles Project (CORDITEX), Curator, Museo Kordilyera, UP Baguio
Dr. Salvador-Amores is an associate professor of Anthropology and the former Director, and currently the Curator of the Museo Kordilyera, University of the Philippines Baguio’s Ethnographic Museum. She holds a master's and a doctorate in Social Anthropology from the Institute of Social Anthropology and Museum Ethnography from Oxford University, UK. She is also the author of the award-winning book “Tapping Ink, Tattooing Identities: Tradition and Modernity in Contemporary Kalinga Society” published by the UP Press. In 2014, she was conferred as one of the Outstanding Young Scientist in the field of Social and Cultural Anthropology by the National Academy of Science and Technology (NAST), and in 2015, one of the Outstanding Filipinos (Teachers) by the Metrobank Foundation, Inc. She has published extensively on the cultures in the Cordillera region, breaking new grounds for the study of indigenous peoples.
DR. JUAN CARLOS T. GONZALEZ
Director, Museum of Natural History (UPMNH) &
Professor of Zoology, UP Los Baños
Dr. Gonzalez is currently a Professor in Zoology at the Animal Biology Division, Institute of Biological Sciences, College of Arts and Sciences, UPLB and has been with the university since June 1992. He earned his Master of Science degree in Zoology. He completed his Doctor of Philosophy in Zoology at Edward Grey Institute for Field Ornithology and St. Anne's College, University of Oxford in 2012 through the support of the Ford Foundation International Fellowship Program, and research grants from Chester Zoo and British Ornithologist's Union. He was a recipient of the National Academy of Science and Technology, Philippines 2011 Outstanding Young Scientist Award for Zoology. In December 2014 he was conferred the title of UP Scientist II by the University of the Philippines Scientific Productivity System, recognizing exceptional efforts in scientific publication. He was appointed as the 11th Director of the UPLB Museum of Natural History (MNH) in 2015.
PLENARY SESSION 3:
Museum Architecture and Design
Case Study: Museo Kordilyera
AR. ARIS GO
Principal Architect, 90 Design Studio
Ar. Go works with a team of dedicated architects, designers and engineers within architecture, design and urbanism based in Baguio City. Aris completed his bachelor's degree in Architecture from the University of the Philippines Diliman and his Masters of Architecture degree from the University of Sydney. He continually derives his strength from his wife Sue Anne, daughter, Nina and son Rees and dreams of making a better city for them.
Breakout Session 1A
Process of Curatorial Practice: Conceptualizing Museum Exhibition
DANNIE ALVAREZ
Head, National Committee on Museums (NCOM)
Consultant, Yuchengco Museum
Alvarez is a member of the Executive Committee of the Sub-Commission of Cultural Heritage (SCH), and is on his second term as the head of the National Committee on Museums (NCOM) of the National Commission for Cultural and the Arts (NCCA). He was the founding President of the Philippine Association of Museums Inc. (PAMI) in 1987, and a founding member of the Alliance of Greater Manila Area Museums, Inc. (AGMAM). He is a trustee of Promoting Advocacy for the Arts Foundation, Inc. (PAAFI) and a member of the BenCab Art Foundation. Alvarez has worked with several museums in various capacities, including the Metropolitan Museum of Manila, Ayala Museum, and most recently, as Museum Administrator of the Yuchengco Museum. He is at present a museum consultant for the same institution. In addition, he has done other consultancy work for different institutions all over the country, including The Museo Iloilo (Iloilo City), National Artist Botong Francisco Studio Museum (Angono, Rizal), UP Baguio’s Museo Kordilyera (Baguio City), and the Nueva Vizcaya People’s Museum and Library (Bayombong, Nueva Vizcaya), to name a few. Some of the exhibitions he has curated were of National Artists including Jose Joya, Napoleon Abueva, and Benedicto (BenCab) Cabrera. Aside from his extensive museum practice, he has also worked in advertising, PR, event management and book production.
ANALYN SALVADOR-AMORES, D.PHIL.
Project Leader of Cordillera Textiles Project (CORDITEX), Curator, Museo Kordilyera, UP Baguio
Dr. Salvador-Amores is an associate professor of Anthropology and the former Director, and currently the Curator of the Museo Kordilyera, University of the Philippines Baguio’s Ethnographic Museum. She holds a master's and a doctorate in Social Anthropology from the Institute of Social Anthropology and Museum Ethnography from Oxford University, UK. She is also the author of the award-winning book “Tapping Ink, Tattooing Identities: Tradition and Modernity in Contemporary Kalinga Society” published by the UP Press. In 2014, she was conferred as one of the Outstanding Young Scientist in the field of Social and Cultural Anthropology by the National Academy of Science and Technology (NAST), and in 2015, one of the Outstanding Filipinos (Teachers) by the Metrobank Foundation, Inc. She has published extensively on the cultures in the Cordillera region, breaking new grounds for the study of indigenous peoples.
Breakout Session 1B
Diversified Programming and Curated Learning
DR. FLORENCE TADIAR
Director of Administration, Alfredo F. Tadiar Library Council, Inc.; Alfredo F. Tadiar Library & Puon Books, Arts and Design
Dr. Tadiar is a recognized leader in the promotion of sexual and reproductive health and rights in the Philippines and Asia. She was Executive Director for Women’s Health Care Foundation (1987-2007) and the Institute for Social Studies and Action (ISSA), a faculty member in the UP College of Public Health (1979-1998), and a project director, consultant, regional expert, and researcher for numerous international projects on gender, health, human rights, and HIV/AIDS education. For her work as a physician; an educator in the fields of maternal and child health, international public health, and public administration, and a leading advocate of women’s health and rights, she has received numerous awards, including the Lifetime Achievement Award from the University of the Philippines Alumni Association in 2009; the “Outstanding Professional Award in Public Health” by the UP Manila Alumni Association in 2002; “Sulong Filipina” by the National Centennial Commission – Women Sector, Manila in 1999, and one of the “Filipina Firsts in the Community” awarded by the Philippine American Foundation in its Centennial Salute to Filipino Women in 1998. Dr. Tadiar is currently President of PROCESS (Participatory Research, Organization of Communities and Education towards the Struggle for Self-Reliance), and Director of Administration of the Alfredo F. Tadiar Library Council, Inc.
PLENARY SESSION 1:
The Museum and the Philippine Creative Economy of 2030
KEYNOTE
Museum and Tourism:
Opportunities for
Sustainable Convergence
MARIE VENUS Q. TAN
Chief Operating Officer (COO)
Tourism Promotions Board (TPB)
COO Tan has served in various capacities in the Department of Tourism, including her designation as a Tourism Attaché for the Western, Central and Eastern Europe for 15 years and as the Director of the Department of Tourism in the Cordillera Administrative Region (DOT-CAR) for 3 years.
In her capacity as Regional Director for DOT-CAR, she spearheaded several urban rehabilitation tourism initiatives, including her brainchild campaign, Rev Up, Revive, Revisit, Revitalize (REV-BLOOM), Project Stobosa Hillside Artwork, Project PURAW White Roof Painting, and the Village Innovation Community Enhancement Projects in Banaue and was instrumental in the designation of Baguio City as a UNESCO Creative City, among others.
COO Tan is a current founding Chair of the non-governmental organization Inspirational Women of the Cordilleras (IWOC); Chairperson of the United Nations Mountain Partnership’s Asia Pacific Government Cluster; and one of the instrumental persons in the designation of Baguio City as the first city in the Philippines entered in the exclusive UNESCO Creative Cities Network in 2017.
PAOLO MERCADO
Founder and President
Creative Economy Council
of the Philippines (CECP)
Mercado is the SVP of Communication, Marketing and Innovation at Nestle Philippines since March 2015. He is responsible for Advertising, Media, Digital Marketing, Consumer Insight & Market Intelligence, Consumer Engagement Services, Corporate Communication, Marketing Competency Development, Innovation and the company’s Nutrition Health & Wellness Corporate programs.
He also served as the SVP Head of Marketing & Consumer Communications for Nestlé Greater China region, helping establish Nestlé as one of China’s leading companies in digital and social media marketing. He was the Global Communication Manager for the Nestle Dairy Strategic Business Unit based in the Global Headquarters in Vevey, Switzerland where he supported markets in Asia (China, Philippines, Indonesia, Thailand, Malaysia, India, etc.), the Middle East, USA, Mexico & Brazil.
Prior to joining Nestlé in 2008, he spent more than 10 years with the Publicis Group where he spent four years in the Publicis Head office in Paris, as deputy Worldwide Account Director for Nestlé. Mercado is the first Filipino graduate of the Berlin School of Creative Leadership executive MBA program.
MALAYA DEL ROSARIO
Head, Arts and Creative Industries
British Council, Philippines
Del Rosario is a senior programme manager specializing in art management and cultural strategy development. She has over 10 years' worth of experience in exhibition and project management in Asia and Europe. She currently heads British Council's Arts and Creative Industries work in the Philippines and leads on a five-year strategy to support the country's cultural and creative industries. She has worked and written publications on cross-cultural art projects and culture-led urban development in Europe and Asia. She has initiated and designed partnerships with several private and public institutions in the areas of research, capacity and network building, and policy development. She has an MBA in Arts and Cultural Management, specializing in Art Market and Exhibition Management, from the Institut d'études supérieures des arts (IESA) and Paris School of Business, France. In 2018 she was selected to represent the Philippines in UNESCO’s expert training on the 2005 Convention on the Protection of the Diversity of Cultural Expressions. She is part of British Council Philippines’ senior leadership team and strongly advocates for Equality, Diversity, and Inclusion through her role as country lead.
PLENARY SESSION 2:
Approaches to Museum Research
ANALYN SALVADOR-AMORES, D.PHIL.
Project Leader of Cordillera Textiles Project (CORDITEX), Curator, Museo Kordilyera, UP Baguio
Dr. Salvador-Amores is an associate professor of Anthropology and the former Director, and currently the Curator of the Museo Kordilyera, University of the Philippines Baguio’s Ethnographic Museum. She holds a master's and a doctorate in Social Anthropology from the Institute of Social Anthropology and Museum Ethnography from Oxford University, UK. She is also the author of the award-winning book “Tapping Ink, Tattooing Identities: Tradition and Modernity in Contemporary Kalinga Society” published by the UP Press. In 2014, she was conferred as one of the Outstanding Young Scientist in the field of Social and Cultural Anthropology by the National Academy of Science and Technology (NAST), and in 2015, one of the Outstanding Filipinos (Teachers) by the Metrobank Foundation, Inc. She has published extensively on the cultures in the Cordillera region, breaking new grounds for the study of indigenous peoples.
DR. JUAN CARLOS T. GONZALEZ
Director, Museum of Natural History (UPMNH) &
Professor of Zoology, UP Los Baños
Dr. Gonzalez is currently a Professor in Zoology at the Animal Biology Division, Institute of Biological Sciences, College of Arts and Sciences, UPLB and has been with the university since June 1992. He earned his Master of Science degree in Zoology. He completed his Doctor of Philosophy in Zoology at Edward Grey Institute for Field Ornithology and St. Anne's College, University of Oxford in 2012 through the support of the Ford Foundation International Fellowship Program, and research grants from Chester Zoo and British Ornithologist's Union. He was a recipient of the National Academy of Science and Technology, Philippines 2011 Outstanding Young Scientist Award for Zoology. In December 2014 he was conferred the title of UP Scientist II by the University of the Philippines Scientific Productivity System, recognizing exceptional efforts in scientific publication. He was appointed as the 11th Director of the UPLB Museum of Natural History (MNH) in 2015.
PLENARY SESSION 3:
Museum Architecture and Design
Case Study: Museo Kordilyera
AR. ARIS GO
Principal Architect, 90 Design Studio
Ar. Go works with a team of dedicated architects, designers and engineers within architecture, design and urbanism based in Baguio City. Aris completed his bachelor's degree in Architecture from the University of the Philippines Diliman and his Masters of Architecture degree from the University of Sydney. He continually derives his strength from his wife Sue Anne, daughter, Nina and son Rees and dreams of making a better city for them.
Breakout Session 1A
Process of Curatorial Practice: Conceptualizing Museum Exhibition
DANNIE ALVAREZ
Head, National Committee on Museums (NCOM)
Consultant, Yuchengco Museum
Alvarez is a member of the Executive Committee of the Sub-Commission of Cultural Heritage (SCH), and is on his second term as the head of the National Committee on Museums (NCOM) of the National Commission for Cultural and the Arts (NCCA). He was the founding President of the Philippine Association of Museums Inc. (PAMI) in 1987, and a founding member of the Alliance of Greater Manila Area Museums, Inc. (AGMAM). He is a trustee of Promoting Advocacy for the Arts Foundation, Inc. (PAAFI) and a member of the BenCab Art Foundation. Alvarez has worked with several museums in various capacities, including the Metropolitan Museum of Manila, Ayala Museum, and most recently, as Museum Administrator of the Yuchengco Museum. He is at present a museum consultant for the same institution. In addition, he has done other consultancy work for different institutions all over the country, including The Museo Iloilo (Iloilo City), National Artist Botong Francisco Studio Museum (Angono, Rizal), UP Baguio’s Museo Kordilyera (Baguio City), and the Nueva Vizcaya People’s Museum and Library (Bayombong, Nueva Vizcaya), to name a few. Some of the exhibitions he has curated were of National Artists including Jose Joya, Napoleon Abueva, and Benedicto (BenCab) Cabrera. Aside from his extensive museum practice, he has also worked in advertising, PR, event management and book production.
ANALYN SALVADOR-AMORES, D.PHIL.
Project Leader of Cordillera Textiles Project (CORDITEX), Curator, Museo Kordilyera, UP Baguio
Dr. Salvador-Amores is an associate professor of Anthropology and the former Director, and currently the Curator of the Museo Kordilyera, University of the Philippines Baguio’s Ethnographic Museum. She holds a master's and a doctorate in Social Anthropology from the Institute of Social Anthropology and Museum Ethnography from Oxford University, UK. She is also the author of the award-winning book “Tapping Ink, Tattooing Identities: Tradition and Modernity in Contemporary Kalinga Society” published by the UP Press. In 2014, she was conferred as one of the Outstanding Young Scientist in the field of Social and Cultural Anthropology by the National Academy of Science and Technology (NAST), and in 2015, one of the Outstanding Filipinos (Teachers) by the Metrobank Foundation, Inc. She has published extensively on the cultures in the Cordillera region, breaking new grounds for the study of indigenous peoples.
Breakout Session 1B
Diversified Programming and Curated Learning
DR. FLORENCE TADIAR
Director of Administration, Alfredo F. Tadiar Library Council, Inc.; Alfredo F. Tadiar Library & Puon Books, Arts and Design
Dr. Tadiar is a recognized leader in the promotion of sexual and reproductive health and rights in the Philippines and Asia. She was Executive Director for Women’s Health Care Foundation (1987-2007) and the Institute for Social Studies and Action (ISSA), a faculty member in the UP College of Public Health (1979-1998), and a project director, consultant, regional expert, and researcher for numerous international projects on gender, health, human rights, and HIV/AIDS education. For her work as a physician; an educator in the fields of maternal and child health, international public health, and public administration, and a leading advocate of women’s health and rights, she has received numerous awards, including the Lifetime Achievement Award from the University of the Philippines Alumni Association in 2009; the “Outstanding Professional Award in Public Health” by the UP Manila Alumni Association in 2002; “Sulong Filipina” by the National Centennial Commission – Women Sector, Manila in 1999, and one of the “Filipina Firsts in the Community” awarded by the Philippine American Foundation in its Centennial Salute to Filipino Women in 1998. Dr. Tadiar is currently President of PROCESS (Participatory Research, Organization of Communities and Education towards the Struggle for Self-Reliance), and Director of Administration of the Alfredo F. Tadiar Library Council, Inc.
CECILLE T. GELICAME
Director of Administration, Alfredo F. Tadiar Library Council, Inc.; Alfredo F. Tadiar Library & Puon Books, Arts and Design
Gelicame is a graduate of Master of Arts in Teaching Social Sciences from DLSU-D. She is currently the Director of the Museo De La Salle, and has worked with the museum since its inception in 2000, primarily as the museum’s Education Officer. She finished her undergraduate studies from the University of the Philippines in Manila, finishing BA Philippine Arts majoring in Arts Management in 1998, and worked previously with Metropolitan Museum of Manila as its Outreach and Educations Officer. She has attended and conducted various seminars and trainings related to museum. She specifically attended trainings for Cultural Mapping & Sustainable Development at Laos-Cambodia-Vietnam in 2006, Museum Education at Vienna, Austria in 2007, and 10+3 Cultural Cooperation Workshop in Beijing, China in 2016. She is a member of the International Council of Museum (ICOM) and ICOM’s Committee for Education and Cultural Action (ICOM-CECA, and is the current Vice-Chair of NCCA’s National Committee on Museums (NCOM), and President of the Southern Luzon Association of Museums (SLAM). Gelicame has a wide range of museum experience including curating various exhibitions of Museo De La Salle, and has numerous engagement with LGUs across the country conducting cultural mapping. She is a member of the NCCA’s Technical Working Group who developed the cultural mapping framework for Project Busilak: Cultural Mapping for LGUs.
Breakout Session 1C
Diversified Programming and Curated Learning
DR. ROLANDO B. TOLENTINO
Director, UP Institute of Creative Writing
Faculty, UP Film Institute, UP Diliman
Dr. Tolentino is a faculty of the UP Film Institute and former dean of the UP College of Mass Communication. He is Director of the UP Institute of Creative Writing where he also serves as a fellow. He has taught at the Osaka University, National University of Singapore, and University of California, Berkeley. His research interests include Philippine literature, popular culture, cinema, and media, interfacing national and transnational issues. He writes and has published books on fiction and creative non-fiction. He is a member of the Manunuri ng Pelikulang Pilipino (Filipino Film Critics Group), Altermidya (People’s Alternative Media Network), and Congress of Teachers and Educators for Nationalism and Democracy (CONTEND-UP).
Breakout Session 2A
Relevance of Natural History Museums
DR. JUAN CARLOS T. GONZALEZ
Director, Museum of Natural History (UPMNH) &
Professor of Zoology, UP Los Baños
Dr. Gonzalez is currently a Professor in Zoology at the Animal Biology Division, Institute of Biological Sciences, College of Arts and Sciences, UPLB and has been with the university since June 1992. He earned his Master of Science degree in Zoology. He completed his Doctor of Philosophy in Zoology at Edward Grey Institute for Field Ornithology and St. Anne's College, University of Oxford in 2012 through the support of the Ford Foundation International Fellowship Program, and research grants from Chester Zoo and British Ornithologist's Union. He was a recipient of the National Academy of Science and Technology, Philippines 2011 Outstanding Young Scientist Award for Zoology. In December 2014 he was conferred the title of UP Scientist II by the University of the Philippines Scientific Productivity System, recognizing exceptional efforts in scientific publication. He was appointed as the 11th Director of the UPLB Museum of Natural History (MNH) in 2015.
DR. ARVIN C. DIESMOS
Curator in Herpetology and Museum Researcher
Zoology Division, National Museum of the Philippines
Dr. Diesmos is a Curator in Herpetology and Museum Researcher at the Zoology Division, National Museum of the Philippines. He finished both his B.Sc. in Biology and M.Sc. in Wildlife Studies degrees at the University of the Philippines and earned a Ph.D. in Biology from the National University of Singapore.
Arvin is a Career Scientist of the Philippines, with a rank of Scientist III. His research focuses on the ecology, systematic biology, biogeography, and conservation of amphibians and reptiles and the biodiversity of the Philippines and Southeast Asia. He has co-authored over 150 scientific papers and is the co-discoverer of over 80 species of frogs, lizards, snakes, insect arthropods, and a bird species. He is a recipient of the 2008 Outstanding Young Scientist Award from the National Academy of Science and Technology of the Philippines and the 2015 Achievement Award from the National Research Council of the Philippines. He is the current Chair of the Biological Sciences Division of NRCP and serves as Country Chair of the Amphibian Specialist Group of the International Union for the Conservation of Nature (IUCN). He is also a member of the Animals Committee for Asia of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) of the United Nations.
DR. ARVIN C. DIESMOS
Curator in Herpetology and Museum Researcher
Zoology Division, National Museum of the Philippines
Dr. Diesmos is a Curator in Herpetology and Museum Researcher at the Zoology Division, National Museum of the Philippines. He finished both his B.Sc. in Biology and M.Sc. in Wildlife Studies degrees at the University of the Philippines and earned a Ph.D. in Biology from the National University of Singapore.
Arvin is a Career Scientist of the Philippines, with a rank of Scientist III. His research focuses on the ecology, systematic biology, biogeography, and conservation of amphibians and reptiles and the biodiversity of the Philippines and Southeast Asia. He has co-authored over 150 scientific papers and is the co-discoverer of over 80 species of frogs, lizards, snakes, insect arthropods, and a bird species. He is a recipient of the 2008 Outstanding Young Scientist Award from the National Academy of Science and Technology of the Philippines and the 2015 Achievement Award from the National Research Council of the Philippines. He is the current Chair of the Biological Sciences Division of NRCP and serves as Country Chair of the Amphibian Specialist Group of the International Union for the Conservation of Nature (IUCN). He is also a member of the Animals Committee for Asia of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) of the United Nations.
KEYNOTE
Museum and Tourism:
Opportunities for
Sustainable Convergence
MARIE VENUS Q. TAN
Chief Operating Officer (COO)
Tourism Promotions Board (TPB)
COO Tan has served in various capacities in the Department of Tourism, including her designation as a Tourism Attaché for the Western, Central and Eastern Europe for 15 years and as the Director of the Department of Tourism in the Cordillera Administrative Region (DOT-CAR) for 3 years.
In her capacity as Regional Director for DOT-CAR, she spearheaded several urban rehabilitation tourism initiatives, including her brainchild campaign, Rev Up, Revive, Revisit, Revitalize (REV-BLOOM), Project Stobosa Hillside Artwork, Project PURAW White Roof Painting, and the Village Innovation Community Enhancement Projects in Banaue and was instrumental in the designation of Baguio City as a UNESCO Creative City, among others.
COO Tan is a current founding Chair of the non-governmental organization Inspirational Women of the Cordilleras (IWOC); Chairperson of the United Nations Mountain Partnership’s Asia Pacific Government Cluster; and one of the instrumental persons in the designation of Baguio City as the first city in the Philippines entered in the exclusive UNESCO Creative Cities Network in 2017.
PAOLO MERCADO
Founder and President
Creative Economy Council
of the Philippines (CECP)
Mercado is the SVP of Communication, Marketing and Innovation at Nestle Philippines since March 2015. He is responsible for Advertising, Media, Digital Marketing, Consumer Insight & Market Intelligence, Consumer Engagement Services, Corporate Communication, Marketing Competency Development, Innovation and the company’s Nutrition Health & Wellness Corporate programs.
He also served as the SVP Head of Marketing & Consumer Communications for Nestlé Greater China region, helping establish Nestlé as one of China’s leading companies in digital and social media marketing. He was the Global Communication Manager for the Nestle Dairy Strategic Business Unit based in the Global Headquarters in Vevey, Switzerland where he supported markets in Asia (China, Philippines, Indonesia, Thailand, Malaysia, India, etc.), the Middle East, USA, Mexico & Brazil.
Prior to joining Nestlé in 2008, he spent more than 10 years with the Publicis Group where he spent four years in the Publicis Head office in Paris, as deputy Worldwide Account Director for Nestlé. Mercado is the first Filipino graduate of the Berlin School of Creative Leadership executive MBA program.
MALAYA DEL ROSARIO
Head, Arts and Creative Industries
British Council, Philippines
Del Rosario is a senior programme manager specializing in art management and cultural strategy development. She has over 10 years' worth of experience in exhibition and project management in Asia and Europe. She currently heads British Council's Arts and Creative Industries work in the Philippines and leads on a five-year strategy to support the country's cultural and creative industries. She has worked and written publications on cross-cultural art projects and culture-led urban development in Europe and Asia. She has initiated and designed partnerships with several private and public institutions in the areas of research, capacity and network building, and policy development. She has an MBA in Arts and Cultural Management, specializing in Art Market and Exhibition Management, from the Institut d'études supérieures des arts (IESA) and Paris School of Business, France. In 2018 she was selected to represent the Philippines in UNESCO’s expert training on the 2005 Convention on the Protection of the Diversity of Cultural Expressions. She is part of British Council Philippines’ senior leadership team and strongly advocates for Equality, Diversity, and Inclusion through her role as country lead.
PLENARY SESSION 2:
Approaches to Museum Research
ANALYN SALVADOR-AMORES, D.PHIL.
Project Leader of Cordillera Textiles Project (CORDITEX), Curator, Museo Kordilyera, UP Baguio
Dr. Salvador-Amores is an associate professor of Anthropology and the former Director, and currently the Curator of the Museo Kordilyera, University of the Philippines Baguio’s Ethnographic Museum. She holds a master's and a doctorate in Social Anthropology from the Institute of Social Anthropology and Museum Ethnography from Oxford University, UK. She is also the author of the award-winning book “Tapping Ink, Tattooing Identities: Tradition and Modernity in Contemporary Kalinga Society” published by the UP Press. In 2014, she was conferred as one of the Outstanding Young Scientist in the field of Social and Cultural Anthropology by the National Academy of Science and Technology (NAST), and in 2015, one of the Outstanding Filipinos (Teachers) by the Metrobank Foundation, Inc. She has published extensively on the cultures in the Cordillera region, breaking new grounds for the study of indigenous peoples.
DR. JUAN CARLOS T. GONZALEZ
Director, Museum of Natural History (UPMNH) &
Professor of Zoology, UP Los Baños
Dr. Gonzalez is currently a Professor in Zoology at the Animal Biology Division, Institute of Biological Sciences, College of Arts and Sciences, UPLB and has been with the university since June 1992. He earned his Master of Science degree in Zoology. He completed his Doctor of Philosophy in Zoology at Edward Grey Institute for Field Ornithology and St. Anne's College, University of Oxford in 2012 through the support of the Ford Foundation International Fellowship Program, and research grants from Chester Zoo and British Ornithologist's Union. He was a recipient of the National Academy of Science and Technology, Philippines 2011 Outstanding Young Scientist Award for Zoology. In December 2014 he was conferred the title of UP Scientist II by the University of the Philippines Scientific Productivity System, recognizing exceptional efforts in scientific publication. He was appointed as the 11th Director of the UPLB Museum of Natural History (MNH) in 2015.
PLENARY SESSION 3:
Museum Architecture and Design
Case Study: Museo Kordilyera
AR. ARIS GO
Principal Architect, 90 Design Studio
Ar. Go works with a team of dedicated architects, designers and engineers within architecture, design and urbanism based in Baguio City. Aris completed his bachelor's degree in Architecture from the University of the Philippines Diliman and his Masters of Architecture degree from the University of Sydney. He continually derives his strength from his wife Sue Anne, daughter, Nina and son Rees and dreams of making a better city for them.
Breakout Session 1A
Process of Curatorial Practice: Conceptualizing Museum Exhibition
DANNIE ALVAREZ
Head, National Committee on Museums (NCOM)
Consultant, Yuchengco Museum
Alvarez is a member of the Executive Committee of the Sub-Commission of Cultural Heritage (SCH), and is on his second term as the head of the National Committee on Museums (NCOM) of the National Commission for Cultural and the Arts (NCCA). He was the founding President of the Philippine Association of Museums Inc. (PAMI) in 1987, and a founding member of the Alliance of Greater Manila Area Museums, Inc. (AGMAM). He is a trustee of Promoting Advocacy for the Arts Foundation, Inc. (PAAFI) and a member of the BenCab Art Foundation. Alvarez has worked with several museums in various capacities, including the Metropolitan Museum of Manila, Ayala Museum, and most recently, as Museum Administrator of the Yuchengco Museum. He is at present a museum consultant for the same institution. In addition, he has done other consultancy work for different institutions all over the country, including The Museo Iloilo (Iloilo City), National Artist Botong Francisco Studio Museum (Angono, Rizal), UP Baguio’s Museo Kordilyera (Baguio City), and the Nueva Vizcaya People’s Museum and Library (Bayombong, Nueva Vizcaya), to name a few. Some of the exhibitions he has curated were of National Artists including Jose Joya, Napoleon Abueva, and Benedicto (BenCab) Cabrera. Aside from his extensive museum practice, he has also worked in advertising, PR, event management and book production.
ANALYN SALVADOR-AMORES, D.PHIL.
Project Leader of Cordillera Textiles Project (CORDITEX), Curator, Museo Kordilyera, UP Baguio
Dr. Salvador-Amores is an associate professor of Anthropology and the former Director, and currently the Curator of the Museo Kordilyera, University of the Philippines Baguio’s Ethnographic Museum. She holds a master's and a doctorate in Social Anthropology from the Institute of Social Anthropology and Museum Ethnography from Oxford University, UK. She is also the author of the award-winning book “Tapping Ink, Tattooing Identities: Tradition and Modernity in Contemporary Kalinga Society” published by the UP Press. In 2014, she was conferred as one of the Outstanding Young Scientist in the field of Social and Cultural Anthropology by the National Academy of Science and Technology (NAST), and in 2015, one of the Outstanding Filipinos (Teachers) by the Metrobank Foundation, Inc. She has published extensively on the cultures in the Cordillera region, breaking new grounds for the study of indigenous peoples.
Breakout Session 1B
Diversified Programming and Curated Learning
DR. FLORENCE TADIAR
Director of Administration, Alfredo F. Tadiar Library Council, Inc.; Alfredo F. Tadiar Library & Puon Books, Arts and Design
Dr. Tadiar is a recognized leader in the promotion of sexual and reproductive health and rights in the Philippines and Asia. She was Executive Director for Women’s Health Care Foundation (1987-2007) and the Institute for Social Studies and Action (ISSA), a faculty member in the UP College of Public Health (1979-1998), and a project director, consultant, regional expert, and researcher for numerous international projects on gender, health, human rights, and HIV/AIDS education. For her work as a physician; an educator in the fields of maternal and child health, international public health, and public administration, and a leading advocate of women’s health and rights, she has received numerous awards, including the Lifetime Achievement Award from the University of the Philippines Alumni Association in 2009; the “Outstanding Professional Award in Public Health” by the UP Manila Alumni Association in 2002; “Sulong Filipina” by the National Centennial Commission – Women Sector, Manila in 1999, and one of the “Filipina Firsts in the Community” awarded by the Philippine American Foundation in its Centennial Salute to Filipino Women in 1998. Dr. Tadiar is currently President of PROCESS (Participatory Research, Organization of Communities and Education towards the Struggle for Self-Reliance), and Director of Administration of the Alfredo F. Tadiar Library Council, Inc.
CECILLE T. GELICAME
Director of Administration, Alfredo F. Tadiar Library Council, Inc.; Alfredo F. Tadiar Library & Puon Books, Arts and Design
Gelicame is a graduate of Master of Arts in Teaching Social Sciences from DLSU-D. She is currently the Director of the Museo De La Salle, and has worked with the museum since its inception in 2000, primarily as the museum’s Education Officer. She finished her undergraduate studies from the University of the Philippines in Manila, finishing BA Philippine Arts majoring in Arts Management in 1998, and worked previously with Metropolitan Museum of Manila as its Outreach and Educations Officer. She has attended and conducted various seminars and trainings related to museum. She specifically attended trainings for Cultural Mapping & Sustainable Development at Laos-Cambodia-Vietnam in 2006, Museum Education at Vienna, Austria in 2007, and 10+3 Cultural Cooperation Workshop in Beijing, China in 2016. She is a member of the International Council of Museum (ICOM) and ICOM’s Committee for Education and Cultural Action (ICOM-CECA, and is the current Vice-Chair of NCCA’s National Committee on Museums (NCOM), and President of the Southern Luzon Association of Museums (SLAM). Gelicame has a wide range of museum experience including curating various exhibitions of Museo De La Salle, and has numerous engagement with LGUs across the country conducting cultural mapping. She is a member of the NCCA’s Technical Working Group who developed the cultural mapping framework for Project Busilak: Cultural Mapping for LGUs.
Breakout Session 1C
Diversified Programming and Curated Learning
DR. ROLANDO B. TOLENTINO
Director, UP Institute of Creative Writing
Faculty, UP Film Institute, UP Diliman
Dr. Tolentino is a faculty of the UP Film Institute and former dean of the UP College of Mass Communication. He is Director of the UP Institute of Creative Writing where he also serves as a fellow. He has taught at the Osaka University, National University of Singapore, and University of California, Berkeley. His research interests include Philippine literature, popular culture, cinema, and media, interfacing national and transnational issues. He writes and has published books on fiction and creative non-fiction. He is a member of the Manunuri ng Pelikulang Pilipino (Filipino Film Critics Group), Altermidya (People’s Alternative Media Network), and Congress of Teachers and Educators for Nationalism and Democracy (CONTEND-UP).
Breakout Session 2A
Relevance of Natural History Museums
DR. JUAN CARLOS T. GONZALEZ
Director, Museum of Natural History (UPMNH) &
Professor of Zoology, UP Los Baños
Dr. Gonzalez is currently a Professor in Zoology at the Animal Biology Division, Institute of Biological Sciences, College of Arts and Sciences, UPLB and has been with the university since June 1992. He earned his Master of Science degree in Zoology. He completed his Doctor of Philosophy in Zoology at Edward Grey Institute for Field Ornithology and St. Anne's College, University of Oxford in 2012 through the support of the Ford Foundation International Fellowship Program, and research grants from Chester Zoo and British Ornithologist's Union. He was a recipient of the National Academy of Science and Technology, Philippines 2011 Outstanding Young Scientist Award for Zoology. In December 2014 he was conferred the title of UP Scientist II by the University of the Philippines Scientific Productivity System, recognizing exceptional efforts in scientific publication. He was appointed as the 11th Director of the UPLB Museum of Natural History (MNH) in 2015.
DR. ARVIN C. DIESMOS
Curator in Herpetology and Museum Researcher
Zoology Division, National Museum of the Philippines
Dr. Diesmos is a Curator in Herpetology and Museum Researcher at the Zoology Division, National Museum of the Philippines. He finished both his B.Sc. in Biology and M.Sc. in Wildlife Studies degrees at the University of the Philippines and earned a Ph.D. in Biology from the National University of Singapore.
Arvin is a Career Scientist of the Philippines, with a rank of Scientist III. His research focuses on the ecology, systematic biology, biogeography, and conservation of amphibians and reptiles and the biodiversity of the Philippines and Southeast Asia. He has co-authored over 150 scientific papers and is the co-discoverer of over 80 species of frogs, lizards, snakes, insect arthropods, and a bird species. He is a recipient of the 2008 Outstanding Young Scientist Award from the National Academy of Science and Technology of the Philippines and the 2015 Achievement Award from the National Research Council of the Philippines. He is the current Chair of the Biological Sciences Division of NRCP and serves as Country Chair of the Amphibian Specialist Group of the International Union for the Conservation of Nature (IUCN). He is also a member of the Animals Committee for Asia of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) of the United Nations.
Breakout Session 2B
State of Museology and
Cultural Heritage Education in the Philippines
DR. CECILIA DE LA PAZ
Director, Office for Initiatives in Culture and the Arts (OICA) and Professor, Department of Art Studies
University of the Philippines, Diliman
De La Paz' advocacies focus on the promotion of community museums, Philippine living traditions, arts education, and arts policy and management. She was fellow of the Salzburg Global Seminar (2011) and the Asian Public Intellectuals (2001) for her work on participatory community museums. She has served as curator for the exhibit component of the International Rondalla Festival from 2004 to 2018, “Lik-haan: lunduyan ng tradisyunal na sining at kultura, and Lupang Hinirang: Mga Kuwento ng Pagsasalugar ng UP Diliman”, both in 2019, among others. She has co-authored three textbooks on arts and humanities, served as Area Editor of the 2nd edition of the CCP Encyclopedia of Philippine Art (Visual Arts) in 2018 and has published articles in academic journals with a focus on cultural studies in Asia. These writings explore the relationships between museums, local cultural research, and communities. She has also written on Philippine religious sculptures through the lenses of performance studies, material religion, and disaster studies. Dela Paz is a Professor of Art Studies at the University of the Philippines (Diliman). She was the former Chair of the UP Department of Art Studies (2009-2015) and currently serves as Director of the UPD Office for Initiatives in Culture and the Arts, and curator of the UP Bulwagan ng Dangal University Heritage Museum. She holds a Master of Arts degree in Art History (1993) and Ph.D. in Philippine Studies (2011) from UP.
DR. CECILIA DE LA PAZ
Director, Office for Initiatives in Culture and the Arts (OICA) and Professor, Department of Art Studies
University of the Philippines, Diliman
MARIE VENUS Q. TAN
Chief Operating Officer (COO)
Tourism Promotions Board (TPB)
KEYNOTE
Museum and Tourism:
Opportunities for
Sustainable Convergence
PAOLO MERCADO
Founder and President
Creative Economy Council
of the Philippines (CECP)
Mercado is the SVP of Communication, Marketing and Innovation at Nestle Philippines since March 2015. He is responsible for Advertising, Media, Digital Marketing, Consumer Insight & Market Intelligence, Consumer Engagement Services, Corporate Communication, Marketing Competency Development, Innovation and the company’s Nutrition Health & Wellness Corporate programs.
He also served as the SVP Head of Marketing & Consumer Communications for Nestlé Greater China region, helping establish Nestlé as one of China’s leading companies in digital and social media marketing. He was the Global Communication Manager for the Nestle Dairy Strategic Business Unit based in the Global Headquarters in Vevey, Switzerland where he supported markets in Asia (China, Philippines, Indonesia, Thailand, Malaysia, India, etc.), the Middle East, USA, Mexico & Brazil.
Prior to joining Nestlé in 2008, he spent more than 10 years with the Publicis Group where he spent four years in the Publicis Head office in Paris, as deputy Worldwide Account Director for Nestlé. Mercado is the first Filipino graduate of the Berlin School of Creative Leadership executive MBA program.
MALAYA DEL ROSARIO
Head, Arts and Creative Industries
British Council, Philippines
PLENARY SESSION 2:
Approaches to Museum Research
ANALYN SALVADOR-AMORES, D.PHIL.
Project Leader of Cordillera Textiles Project (CORDITEX), Curator, Museo Kordilyera, UP Baguio
DR. JUAN CARLOS T. GONZALEZ
Director, Museum of Natural History (UPMNH) &
Professor of Zoology, UP Los Baños
PLENARY SESSION 3:
Museum Architecture and Design
Case Study: Museo Kordilyera
AR. ARIS GO
Principal Architect, 90 Design Studio
Breakout Session 1A
Process of Curatorial Practice: Conceptualizing Museum Exhibition
DANNIE ALVAREZ
Head, National Committee on Museums (NCOM)
Consultant, Yuchengco Museum
ANALYN SALVADOR-AMORES, D.PHIL.
Project Leader of Cordillera Textiles Project (CORDITEX), Curator, Museo Kordilyera, UP Baguio
DR. FLORENCE TADIAR
Director of Administration, Alfredo F. Tadiar Library Council, Inc.; Alfredo F. Tadiar Library & Puon Books, Arts and Design
CECILLE T. GELICAME
Director of Administration, Alfredo F. Tadiar Library Council, Inc.; Alfredo F. Tadiar Library & Puon Books, Arts and Design
Dr. Tolentino is a faculty of the UP Film Institute and former dean of the UP College of Mass Communication. He is Director of the UP Institute of Creative Writing where he also serves as a fellow. He has taught at the Osaka University, National University of Singapore, and University of California, Berkeley. His research interests include Philippine literature, popular culture, cinema, and media, interfacing national and transnational issues. He writes and has published books on fiction and creative non-fiction. He is a member of the Manunuri ng Pelikulang Pilipino (Filipino Film Critics Group), Altermidya (People’s Alternative Media Network), and Congress of Teachers and Educators for Nationalism and Democracy (CONTEND-UP).
Breakout Session 2A
Relevance of Natural History Museums
DR. JUAN CARLOS T. GONZALEZ
Director, Museum of Natural History (UPMNH) &
Professor of Zoology, UP Los Baños
DR. CECILIA DE LA PAZ
Director, Office for Initiatives in Culture and the Arts (OICA) and Professor, Department of Art Studies
University of the Philippines, Diliman
DR. JOSE VICTOR Z. TORRES
Professor, Department of History
De La Salle University-Manila
Breakout Session 2C
Beyond the White Cube:
Programming for Museums in Transition
MA. ELIZABETH L. GUSTILO
Senior Director, Arts and Culture, Ayala Museum
KEYNOTE
Museum and Tourism:
Opportunities for
Sustainable Convergence
MARIE VENUS Q. TAN
Chief Operating Officer (COO)
Tourism Promotions Board (TPB)
COO Tan has served in various capacities in the Department of Tourism, including her designation as a Tourism Attaché for the Western, Central and Eastern Europe for 15 years and as the Director of the Department of Tourism in the Cordillera Administrative Region (DOT-CAR) for 3 years.
In her capacity as Regional Director for DOT-CAR, she spearheaded several urban rehabilitation tourism initiatives, including her brainchild campaign, Rev Up, Revive, Revisit, Revitalize (REV-BLOOM), Project Stobosa Hillside Artwork, Project PURAW White Roof Painting, and the Village Innovation Community Enhancement Projects in Banaue and was instrumental in the designation of Baguio City as a UNESCO Creative City, among others.
COO Tan is a current founding Chair of the non-governmental organization Inspirational Women of the Cordilleras (IWOC); Chairperson of the United Nations Mountain Partnership’s Asia Pacific Government Cluster; and one of the instrumental persons in the designation of Baguio City as the first city in the Philippines entered in the exclusive UNESCO Creative Cities Network in 2017.
PLENARY SESSION 1:
The Museum and the Philippine Creative Economy of 2030
PAOLO MERCADO
Founder and President
Creative Economy Council
of the Philippines (CECP)
Mercado is the SVP of Communication, Marketing and Innovation at Nestle Philippines since March 2015. He is responsible for Advertising, Media, Digital Marketing, Consumer Insight & Market Intelligence, Consumer Engagement Services, Corporate Communication, Marketing Competency Development, Innovation and the company’s Nutrition Health & Wellness Corporate programs.
He also served as the SVP Head of Marketing & Consumer Communications for Nestlé Greater China region, helping establish Nestlé as one of China’s leading companies in digital and social media marketing. He was the Global Communication Manager for the Nestle Dairy Strategic Business Unit based in the Global Headquarters in Vevey, Switzerland where he supported markets in Asia (China, Philippines, Indonesia, Thailand, Malaysia, India, etc.), the Middle East, USA, Mexico & Brazil.
Prior to joining Nestlé in 2008, he spent more than 10 years with the Publicis Group where he spent four years in the Publicis Head office in Paris, as deputy Worldwide Account Director for Nestlé. Mercado is the first Filipino graduate of the Berlin School of Creative Leadership executive MBA program.
MALAYA DEL ROSARIO
Head, Arts and Creative Industries
British Council, Philippines
Del Rosario is a senior programme manager specializing in art management and cultural strategy development. She has over 10 years' worth of experience in exhibition and project management in Asia and Europe. She currently heads British Council's Arts and Creative Industries work in the Philippines and leads on a five-year strategy to support the country's cultural and creative industries. She has worked and written publications on cross-cultural art projects and culture-led urban development in Europe and Asia. She has initiated and designed partnerships with several private and public institutions in the areas of research, capacity and network building, and policy development. She has an MBA in Arts and Cultural Management, specializing in Art Market and Exhibition Management, from the Institut d'études supérieures des arts (IESA) and Paris School of Business, France. In 2018 she was selected to represent the Philippines in UNESCO’s expert training on the 2005 Convention on the Protection of the Diversity of Cultural Expressions. She is part of British Council Philippines’ senior leadership team and strongly advocates for Equality, Diversity, and Inclusion through her role as country lead.
PLENARY SESSION 2:
Approaches to Museum Research
ANALYN SALVADOR-AMORES, D.PHIL.
Project Leader of Cordillera Textiles Project (CORDITEX), Curator, Museo Kordilyera, UP Baguio
Dr. Salvador-Amores is an associate professor of Anthropology and the former Director, and currently the Curator of the Museo Kordilyera, University of the Philippines Baguio’s Ethnographic Museum. She holds a master's and a doctorate in Social Anthropology from the Institute of Social Anthropology and Museum Ethnography from Oxford University, UK. She is also the author of the award-winning book “Tapping Ink, Tattooing Identities: Tradition and Modernity in Contemporary Kalinga Society” published by the UP Press. In 2014, she was conferred as one of the Outstanding Young Scientist in the field of Social and Cultural Anthropology by the National Academy of Science and Technology (NAST), and in 2015, one of the Outstanding Filipinos (Teachers) by the Metrobank Foundation, Inc. She has published extensively on the cultures in the Cordillera region, breaking new grounds for the study of indigenous peoples.
DR. JUAN CARLOS T. GONZALEZ
Director, Museum of Natural History (MNH) &
Professor of Zoology, UP Los Baños
Dr. Gonzalez is currently a Professor in Zoology at the Animal Biology Division, Institute of Biological Sciences, College of Arts and Sciences, UPLB and has been with the university since June 1992. He earned his Master of Science degree in Zoology. He completed his Doctor of Philosophy in Zoology at Edward Grey Institute for Field Ornithology and St. Anne's College, University of Oxford in 2012 through the support of the Ford Foundation International Fellowship Program, and research grants from Chester Zoo and British Ornithologist's Union. He was a recipient of the National Academy of Science and Technology, Philippines 2011 Outstanding Young Scientist Award for Zoology. In December 2014 he was conferred the title of UP Scientist II by the University of the Philippines Scientific Productivity System, recognizing exceptional efforts in scientific publication. He was appointed as the 11th Director of the UPLB Museum of Natural History (MNH) in 2015.
PLENARY SESSION 3:
Museum Architecture and Design
Case Study: Museo Kordilyera
AR. ARIS GO
Principal Architect, 90 Design Studio
Ar. Go works with a team of dedicated architects, designers and engineers within architecture, design and urbanism based in Baguio City. Aris completed his bachelor's degree in Architecture from the University of the Philippines Diliman and his Masters of Architecture degree from the University of Sydney. He continually derives his strength from his wife Sue Anne, daughter, Nina and son Rees and dreams of making a better city for them.
Breakout Session 1A
Process of Curatorial Practice: Conceptualizing Museum Exhibition
DANNIE ALVAREZ
Head, National Committee on Museums (NCOM)
Consultant, Yuchengco Museum
Alvarez is a member of the Executive Committee of the Sub-Commission of Cultural Heritage (SCH), and is on his second term as the head of the National Committee on Museums (NCOM) of the National Commission for Cultural and the Arts (NCCA). He was the founding President of the Philippine Association of Museums Inc. (PAMI) in 1987, and a founding member of the Alliance of Greater Manila Area Museums, Inc. (AGMAM). He is a trustee of Promoting Advocacy for the Arts Foundation, Inc. (PAAFI) and a member of the BenCab Art Foundation. Alvarez has worked with several museums in various capacities, including the Metropolitan Museum of Manila, Ayala Museum, and most recently, as Museum Administrator of the Yuchengco Museum. He is at present a museum consultant for the same institution. In addition, he has done other consultancy work for different institutions all over the country, including The Museo Iloilo (Iloilo City), National Artist Botong Francisco Studio Museum (Angono, Rizal), UP Baguio’s Museo Kordilyera (Baguio City), and the Nueva Vizcaya People’s Museum and Library (Bayombong, Nueva Vizcaya), to name a few. Some of the exhibitions he has curated were of National Artists including Jose Joya, Napoleon Abueva, and Benedicto (BenCab) Cabrera. Aside from his extensive museum practice, he has also worked in advertising, PR, event management and book production.
ANALYN SALVADOR-AMORES, D.PHIL.
Project Leader of Cordillera Textiles Project (CORDITEX), Curator, Museo Kordilyera, UP Baguio
Dr. Salvador-Amores is an associate professor of Anthropology and the former Director, and currently the Curator of the Museo Kordilyera, University of the Philippines Baguio’s Ethnographic Museum. She holds a master's and a doctorate in Social Anthropology from the Institute of Social Anthropology and Museum Ethnography from Oxford University, UK. She is also the author of the award-winning book “Tapping Ink, Tattooing Identities: Tradition and Modernity in Contemporary Kalinga Society” published by the UP Press. In 2014, she was conferred as one of the Outstanding Young Scientist in the field of Social and Cultural Anthropology by the National Academy of Science and Technology (NAST), and in 2015, one of the Outstanding Filipinos (Teachers) by the Metrobank Foundation, Inc. She has published extensively on the cultures in the Cordillera region, breaking new grounds for the study of indigenous peoples.
Breakout Session 1B
Diversified Programming and Curated Learning
DR. FLORENCE TADIAR
Director of Administration, Alfredo F. Tadiar Library Council, Inc.; Alfredo F. Tadiar Library & Puon Books, Arts and Design
Dr. Tadiar is a recognized leader in the promotion of sexual and reproductive health and rights in the Philippines and Asia. She was Executive Director for Women’s Health Care Foundation (1987-2007) and the Institute for Social Studies and Action (ISSA), a faculty member in the UP College of Public Health (1979-1998), and a project director, consultant, regional expert, and researcher for numerous international projects on gender, health, human rights, and HIV/AIDS education. For her work as a physician; an educator in the fields of maternal and child health, international public health, and public administration, and a leading advocate of women’s health and rights, she has received numerous awards, including the Lifetime Achievement Award from the University of the Philippines Alumni Association in 2009; the “Outstanding Professional Award in Public Health” by the UP Manila Alumni Association in 2002; “Sulong Filipina” by the National Centennial Commission – Women Sector, Manila in 1999, and one of the “Filipina Firsts in the Community” awarded by the Philippine American Foundation in its Centennial Salute to Filipino Women in 1998. Dr. Tadiar is currently President of PROCESS (Participatory Research, Organization of Communities and Education towards the Struggle for Self-Reliance), and Director of Administration of the Alfredo F. Tadiar Library Council, Inc.
CECILLE T. GELICAME
Director, Museo De La Salle
Gelicame is a graduate of Master of Arts in Teaching Social Sciences from DLSU-D. She is currently the Director of the Museo De La Salle, and has worked with the museum since its inception in 2000, primarily as the museum’s Education Officer. She finished her undergraduate studies from the University of the Philippines in Manila, finishing BA Philippine Arts majoring in Arts Management in 1998, and worked previously with Metropolitan Museum of Manila as its Outreach and Educations Officer. She has attended and conducted various seminars and trainings related to museum. She specifically attended trainings for Cultural Mapping & Sustainable Development at Laos-Cambodia-Vietnam in 2006, Museum Education at Vienna, Austria in 2007, and 10+3 Cultural Cooperation Workshop in Beijing, China in 2016. She is a member of the International Council of Museum (ICOM) and ICOM’s Committee for Education and Cultural Action (ICOM-CECA, and is the current Vice-Chair of NCCA’s National Committee on Museums (NCOM), and President of the Southern Luzon Association of Museums (SLAM). Gelicame has a wide range of museum experience including curating various exhibitions of Museo De La Salle, and has numerous engagement with LGUs across the country conducting cultural mapping. She is a member of the NCCA’s Technical Working Group who developed the cultural mapping framework for Project Busilak: Cultural Mapping for LGUs.
Breakout Session 1C
Stories We Tell: Approaches to Storytelling
DR. ROLANDO B. TOLENTINO
Director, UP Institute of Creative Writing
Faculty, UP Film Institute, UP Diliman
Dr. Tolentino is a faculty of the UP Film Institute and former dean of the UP College of Mass Communication. He is Director of the UP Institute of Creative Writing where he also serves as a fellow. He has taught at the Osaka University, National University of Singapore, and University of California, Berkeley. His research interests include Philippine literature, popular culture, cinema, and media, interfacing national and transnational issues. He writes and has published books on fiction and creative non-fiction. He is a member of the Manunuri ng Pelikulang Pilipino (Filipino Film Critics Group), Altermidya (People’s Alternative Media Network), and Congress of Teachers and Educators for Nationalism and Democracy (CONTEND-UP).
Breakout Session 2A
Relevance of Natural History Museums
DR. JUAN CARLOS T. GONZALEZ
Director, Museum of Natural History (MNH) &
Professor of Zoology, UP Los Baños
Dr. Gonzalez is currently a Professor in Zoology at the Animal Biology Division, Institute of Biological Sciences, College of Arts and Sciences, UPLB and has been with the university since June 1992. He earned his Master of Science degree in Zoology. He completed his Doctor of Philosophy in Zoology at Edward Grey Institute for Field Ornithology and St. Anne's College, University of Oxford in 2012 through the support of the Ford Foundation International Fellowship Program, and research grants from Chester Zoo and British Ornithologist's Union. He was a recipient of the National Academy of Science and Technology, Philippines 2011 Outstanding Young Scientist Award for Zoology. In December 2014 he was conferred the title of UP Scientist II by the University of the Philippines Scientific Productivity System, recognizing exceptional efforts in scientific publication. He was appointed as the 11th Director of the UPLB Museum of Natural History (MNH) in 2015.
DR. ARVIN C. DIESMOS
Curator in Herpetology and Museum Researcher
Zoology Division, National Museum of the Philippines
Dr. Diesmos is a Curator in Herpetology and Museum Researcher at the Zoology Division, National Museum of the Philippines. He finished both his B.Sc. in Biology and M.Sc. in Wildlife Studies degrees at the University of the Philippines and earned a Ph.D. in Biology from the National University of Singapore.
He is a Career Scientist of the Philippines, with a rank of Scientist III. His research focuses on the ecology, systematic biology, biogeography, and conservation of amphibians and reptiles and the biodiversity of the Philippines and Southeast Asia. He has co-authored over 150 scientific papers and is the co-discoverer of over 80 species of frogs, lizards, snakes, insect arthropods, and a bird species. He is a recipient of the 2008 Outstanding Young Scientist Award from the National Academy of Science and Technology of the Philippines and the 2015 Achievement Award from the National Research Council of the Philippines. He is the current Chair of the Biological Sciences Division of NRCP and serves as Country Chair of the Amphibian Specialist Group of the International Union for the Conservation of Nature (IUCN). He is also a member of the Animals Committee for Asia of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) of the United Nations.
Breakout Session 2B
State of Museology and
Cultural Heritage Education in the Philippines
DR. CECILIA DE LA PAZ
Director, Office for Initiatives in Culture and the Arts (OICA) and Professor, Department of Art Studies
University of the Philippines, Diliman
De La Paz' advocacies focus on the promotion of community museums, Philippine living traditions, arts education, and arts policy and management. She was fellow of the Salzburg Global Seminar (2011) and the Asian Public Intellectuals (2001) for her work on participatory community museums. She has served as curator for the exhibit component of the International Rondalla Festival from 2004 to 2018, “Lik-haan: lunduyan ng tradisyunal na sining at kultura, and Lupang Hinirang: Mga Kuwento ng Pagsasalugar ng UP Diliman”, both in 2019, among others. She has co-authored three textbooks on arts and humanities, served as Area Editor of the 2nd edition of the CCP Encyclopedia of Philippine Art (Visual Arts) in 2018 and has published articles in academic journals with a focus on cultural studies in Asia. These writings explore the relationships between museums, local cultural research, and communities. She has also written on Philippine religious sculptures through the lenses of performance studies, material religion, and disaster studies. Dela Paz is a Professor of Art Studies at the University of the Philippines (Diliman). She was the former Chair of the UP Department of Art Studies (2009-2015) and currently serves as Director of the UPD Office for Initiatives in Culture and the Arts, and curator of the UP Bulwagan ng Dangal University Heritage Museum. She holds a Master of Arts degree in Art History (1993) and Ph.D. in Philippine Studies (2011) from UP.
DR. JOSE VICTOR Z. TORRES
Professor, Department of History
De La Salle University-Manila
Dr. Torres is a multi-awarded writer, Palanca award-winning playwright, and essayist. He is a full professor at the History Department of the De La Salle University-Manila. He is also associate director for Drama and History at the Bienvenido N. Santos Creative Writing Center in the same university. He has a Ph.D. and M.A. in History from the University of Santo Tomas (UST) Graduate School. A former researcher of the Intramuros Administration, his book "Ciudad Murada: A Walk Through Historic Intramuros" (Vibal Publishing) won the National Book Award for Travel Writing in 2006 and in 2017, his collection of essays "To the Person Sitting in Darkness and Other Footnotes in Philippine History" (UST Publishing House) was awarded the National Book Award for Essays in English. He is the author and editor of books on Philippine history and culture and a contributor of articles on history and culture to local magazines and journals.
DR. JOSE ELEAZAR R. BERSALES
Head Curator, USC Museum and Associate Professor, Department of Anthropology, Sociology and History
University of San Carlos, Cebu
Dr. Bersales is a Professor at the Department of Anthropology, Sociology and History (DASH) of the University of San Carlos (USC). He is also the Director of USC Museum and Manager of USC Press. He obtained his Ph.D. in Anthropology from USC under a sandwich program in archaeology with the New Mexico State University. He also holds an M.A. in Philippine Studies from the University of the Philippines in Diliman. Dr. Bersales was a Deutscher Akademischer Auschtauschdienst (DAAD) scholar at the University of Bielefeld, Germany and was an ASEAN Graduate Research Scholar at the Asia Research Institute (ARI) of the National University of Singapore (NUS). Between 2009 and 2013, he was the Central Visayas representative in the NCCA National Committee on Museums. He has written or co-authored a number of books including the award-winning “Salapi: The Numismatic Heritage of the Philippines” which won a Platinum Anvil and a Golden Anvil in the 50th Anvil Awards in 2014. Every Monday his column “Past Forward” appears in Cebu Daily News Online. He is currently the Cebu Provincial Consultant on Museum Affairs and sits on the boards of the Cebu Archdiocesan Commission for the Cultural Heritage of the Church and the Archdiocesan Museum of Cebu.
Breakout Session 2C
Beyond the White Cube:
Programming for Museums in Transition
MA. ELIZABETH L. GUSTILO
Senior Director, Arts and Culture, Ayala Museum
Gustilo is senior director of arts and culture at Ayala Foundation. She is concurrently senior director of the Ayala Museum, which includes both the museum and the Filipinas Heritage Library. Ayala Museum is a private art and history museum. It exists under the auspices of the Ayala Foundation, which is the social development art of Ayala Corporation, the Philippines oldest business house at 184 years old, with interests in real estate, banking, telecommunications, water, power, industrial technologies, infrastructure, healthcare, and education. Since she joined the Ayala Museum in 2012, it has undergone renewed dynamism through astute programming to engage audiences. In 2017, under her leadership, Ayala Museum was the first Philippine museum to participate in the prestigious Venice Biennale with the exhibition “Fernando Zóbel. Contrapuntos”. In 2015, she led the Ayala Museum in its collaboration with Asia Society Museum in New York to mount the successful exhibition “Philippine Gold:Treasures of Forgotten Kingdoms.”
Breakout Session 3A
Museums in the Time of Fake News
GEMMA BAGAYAUA-MENDOZA
Head, Research and Content Strategy, Rappler
Bagayaua-Mendoza is a journalist and a geek. After finishing AB History at the University of the Philippines in Diliman, she played around with databases, crashed a few computers and learned to put them back together again along the way. She received her web publishing training at the Stockholm University in Sweden as well as in multimedia journalism at the SEACEM in Kuala Lumpur, Malaysia. At home with gadgets and gizmos, the instinct to tinker as well as the determination to manipulate the forces of technology to serve the ends of journalism continues to move her today. Gemma facilitated the transition of Newsbreak magazine from print to the World Wide Web. As Editor-in-chief of ABS-CBNNews.com, she played a key role in developing the online and social media components of the highly interactive Harapan series of ANC and ABS-CBN towards the 2010 elections. At Rappler, she serves as the bridge between the editorial and the technical. She co-authored Newsbreak's latest book, "The Enemy Within," on military corruption and civilian neglect. Her stories on governance & corruption, the security sector, disasters, and other social issues have won recognition in the Jaime V. Ongpin Awards for Investigative Journalism, the UNICEF-Philippine Press Institute Awards for Child-friendly Journalists, and the Asian Development Bank Institute’s Developing Asia Journalism Awards.
Breakout Session 3B
Valuation of Heritage Assets for Preservation
Case Study: Baguio City
ASST.PROF. DIANNE ACOSTA CORPUZ
Institute of Management, College of Social Sciences, University of the Philippines – Baguio
Corpuz is an assistant professor at the Institute of Management, College of Social Sciences, University of the Philippines Baguio and a practitioner at the Acosta-Corpuz Business Consulting and Advisory, Baguio City, specializing in accounting, audit, taxation, advisory services, real estate, and securities. She completed her bachelor’s degrees in Accountancy and Commerce major in Financial Management (both in 2006) from Saint Louis University (SLU) as a university scholar at the Center for Culture and the Arts (resident performer - Dance Troupe), while she took her master’s degree in business administration (2010) in the University of the Cordilleras (UC). Currently, she is completing her doctoral dissertation in SLU on managerialism of heritage assets using the accountant’s lens.
Breakout Session 3C
Culture and Development: Museums and the Local Government Agenda
Case Study: Culture-based Governance in the Museum City of Vigan
HON. KISSES MARQUISSE AGDAMAG-LIM
Councilor, Vigan City
on behalf of Former Mayor Eva Marie S. Medina
ATTY. LUCILLE KAREN MALILONG
Executive Director, Nayong Pilipino Foundation
Atty. Malilong is a forest and cultural heritage advocate. She holds degrees in law and economics from the University of the Philippines Diliman. She is currently the Executive Director of the Nayong Filipino Foundation. She headed the Committee on Monuments and Sites at the National Commission for Culture and the Arts. In that capacity, she was a member of various technical working groups: the creation of a cultural mapping toolkit, the restoration of the Metropolitan Theater, the creation of an NCCA capacity-building program for local government units, the amendment of the National Cultural Heritage Act, and the drafting of guidelines for NCCA research grants. She was also part of the technical working council coordinating heritage issues among NCCA and other cultural agencies. She is a member of the ICOMOS International Scientific Committee on Legal, Administrative and Financial Issues and the ICOMOS Technical Working Group on Heritage and Sustainable Development Goals. She serves as Legal of ICOMOS Philippines and as Trustee and Vice President for Institutional Affairs of the Heritage Conservation Society. In addition, she was a member of a technical working group working on the protection of the traditional knowledge of indigenous peoples. The group was composed of the National Commission for Culture and the Arts (NCCA), the National Commission on Indigenous Peoples, and the Intellectual Property Office of the Philippines. She represented the NCCA as part of its Legal Development for Art, Heritage and Indigenous Peoples' Rights Program.
Breakout Session 4A
(Un)Learning: Approaches to Museum Guiding for Diverse Demographics
ALBERTO GADIA JR.
Marketing Specialist, Domestic Promotions Department, Tourism Promotions Board (TPB) & National President, Philippine Federation of
Professional Tour Guides (TGFED)
Gadia (Jr.) is a DOT Accredited English Guide and currently the National President of Philippine Federation of Professional Tour Guides known as “TGFED”. Also, he is currently the country representative for Asia Pacific Professional Tour Guides. He works with Tourism Promotions Board the Department of Tourism (DOT) as a Market Specialist II for Domestic Promotions Department, he’s engaged in several capacity building for sustainable community-based tour guiding practices and demonstration, he has been in the academe for almost 11 years and almost a decade in the tourism industry at the same time finishing his Ph.D. for International Tourism Management at the Lyceum of the Philippines University.
Breakout Session 4B
Zoos as Museums
NOEL RAFAEL
Curator and Conservation Program Director,
Avilon Wildlife Conservation Foundation & School of Practical Veterinary Management Inc.;
Executive Secretary, Membership and Information Office, Southeast Asian Zoos and Aquariums Association;
Executive Secretary, Philippine Zoos and Aquariums Association
Rafael is the Curator and Conservation Program Director for the Avilon Wildlife Conservation Foundation, which runs AVILON ZOO in Rodriguez, Rizal. As a wildlife management specialist, Noel is actively involved in conservation planning and action for Southeast Asian threatened species, such as the Bornean Orangutan (Pongo pygmaeus), Northern Philippine Rufous Hornbill (Buceros hydrocorax), Philippine Crocodile (Crocodylus mindorensis) and the Butaan (Varanus olivaceus), to name a few. He is also a primary proponent of several zoo-based life sciences studies and wildlife habitat management programs. He is the Executive Secretary for the Philippine Zoos & Aquariums Association (PHILZOOS) and functions a similar role for the Membership & Information Office of the Southeast Asian Zoos & Aquariums Association (SEAZA). Noel took up BS Agriculture, major in Animal Science, at the University of the Philippines Los Baños.
Breakout Session 4C
Beyond the Trend: Interactivity in Museum Exhibitions
Case Study: Museo ng Muntinlupa
CHARISSE AQUINO-TUGADE
Director, Museo ng Muntinlupa
Creative Director, The Manila Collectible Co.
Tugade is a sustainable tourism practitioner and heritage advocate. She founded the culturespace, The Manila Collectible Co.—a museum, gift shop and heritage tour/workshop provider that focuses on Philippine pre-history and indigenous culture. As the main mover for Culturaid, a non-profit organization that aims to sustain the practice and relevance of Philippine cultural heritage, she works to create an environment that empowers indigenous communities and local artisans to continuously preserve and develop their intangible and tangible heritage. Currently, she is also the Director of Museo ng Muntinlupa, the premier City Museum of Southern Metro Manila. She studied Visual Anthropology and Marketing at San Francisco State University.
EVERT CHRIS MIRANDA
Senior Vice President and General Manager, Digify, Inc.
Miranda graduated Bachelor of Commerce, Major in Marketing Management at De La Salle University, then pursued her Master’s Degree in Information Management at Ateneo de Manila University’s Institute of Technology & Information. She started her career in telecommunications, being a product manager of data services for 6 years. She then worked at GMA Network’s R&D arm, GMA New Media Inc. where she was head of Business Development. She is currently the Senior Vice President and General Manager of GMA NMI’s subsidiary, Digify Inc., a technocreative lab specializing in digital marketing, software development, and digital innovation.
